create – engage – share
Think like a consumer
It might sound a little crazy, but you can get some of the best information about how to run a business by thinking like a consumer. When you become a business owner, you have… Continue reading
hierarchy of buying
Most of the time if you run an established business then you’ll more than likely know how many customers you have, but do you know if they are happy?
It’s a well known… Continue reading
For the past 100 years companies have had the luxury of deciding what they will produce and sell, what their brand message will be and how they will deliver it to their audience. The Internet changed that.
We’re in the age of social media marketing. Strategy in this new business environment is… Continue reading
In business they say that there are two types of people – the “big picture people” and the “details people.” The big picture people tend to be creative, strategic, and visionary, but they can also be messy, disorganized, and forgetful. On the other hand, the details people are conscientious and exacting but can… Continue reading
There is a great deal of talk from all sorts of people in the connected marketing arena, offering all kinds of services destined to insert your brand into the word of mouth exchange that happen a zillion times a day. Does your brand need… Continue reading
The most overlooked piece of the content puzzle by brands and organizations is often the content seeding strategy. Why invest time and money into creating a brilliant piece of content, and then not tell anyone about it or give it every chance to be shared… Continue reading
The smart observer should be on red alert whenever hearing the words “strategy” or “strategic”. If not completely meaningless, “strategy” is typically used to dignify a business policy, and roughly translated means “what we intend to do” or, even worse “the carefully crafted phrases our PR experts have cobbled together to sound impressive… Continue reading
Here’s a quick word on viral marketing as it relates to social media. The two terms are often used interchangeably, but they are not the same. Just as a room full of children sets up the perfect conditions under which a virus can spread, the social web is an environment through which your… Continue reading
Just as relationships take time to build, how you manage and end them is equally important. In traditional media, using a third party to build and manage your online ad programs is common. So to is running a campaign for a limited time period and then abruptly ending it.
On the… Continue reading
29 WAYS TO STAY CREATIVE from TO-FU on Vimeo.
Original post can be found here
Social media is particularly good at pointing out differences between promise or expectation and the actual experience delivered. On matters of customer satisfaction, the social web can be like a magnifying glass, with each customer success or failure replayed in exacting detail via one or more forms of social media.
When… Continue reading
Optimize the likelihood of people recommending your brand to each other.
Because word of mouth advocacy is of critical importance in driving business success, a good case can be made for arguing that everything coming out of a marketing department… Continue reading
