Posts Tagged “social network”
Just as relationships take time to build, how you manage and end them is equally important. In traditional media, using a third party to build and manage your online ad programs is common. So to is running a campaign for a limited time period and then abruptly ending it.
On the… Continue reading
Social networkers are people who use online networks to stay in touch with the people that they trust and care about: friends and family. These social connections drive the social networking phenomenon, and marketers must recognize that learning about products and services is secondary… Continue reading
Good causes, social branding, communications and evangelism
Good causes, social branding, communications and evangelism – ten things to remember….
1. Create a cause. A cause seizes the moral high ground and makes people’s lives better.
In the past few weeks I’ve experienced a decent amount of spam from both social media and offline channels ranging from people marketing their books, selling “make money online” information, to promoting their personal brand. It’s indicative of the fact that individuals and businesses are viewing the space seriously as it takes on… Continue reading