Posts Tagged “social network”

Social media and the development of relationships

Muchmor • 28th Mar 2012 • Blog • channel strategy, communication, connections, consumers, Social media, social network, strategy

Just as relationships take time to build, how you manage and end them is equally important. In traditional media, using a third party to build and manage your online ad programs is common. So to is running a campaign for a limited time period and then abruptly ending it.

On the… Continue reading

Marketers must transcend the inherent distrust within social network platforms if their messages are going to resonate with consumers.

Muchmor • 29th Dec 2011 • Blog • communication, interactive media, Social media, social network

Social networkers are people who use online networks to stay in touch with the people that they trust and care about: friends and family. These social connections drive the social networking phenomenon, and marketers must recognize that learning about products and services is secondary… Continue reading

They say that the future belongs to people who can spread ideas.

Muchmor • 17th Dec 2011 • Blog • Branding, communication, connections, consumers, Social media, social network, strategy

Good causes, social branding, communications and evangelism

Good causes, social branding, communications and evangelism – ten things to remember….

1. Create a cause. A cause seizes the moral high ground and makes people’s lives better.

2

There are many ways to utilize social media to boost your brand

Muchmor • 1st Oct 2011 • Blog • communication, Social media, social network, strategy

In the past few weeks I’ve experienced a decent amount of spam from both social media and offline channels ranging from people marketing their books, selling “make money online” information, to promoting their personal brand. It’s indicative of the fact that individuals and businesses are viewing the space seriously as it takes on… Continue reading