create – engage – share
With the US raising their debt ceiling, are we in a global bail-out bubble that will eventually burst? This doc offers a fresh insight into the greatest economic crisis of our age: the one still awaiting us.
The financial storm that has rocked the world began brewing in the US when congress pushed the… Continue reading
For the past 100 years companies have had the luxury of deciding what they will produce and sell, what their brand message will be and how they will deliver it to their audience. The Internet changed that.
We’re in the age of social media marketing. Strategy in this new business environment is… Continue reading
The most overlooked piece of the content puzzle by brands and organizations is often the content seeding strategy. Why invest time and money into creating a brilliant piece of content, and then not tell anyone about it or give it every chance to be shared… Continue reading
Here’s a quick word on viral marketing as it relates to social media. The two terms are often used interchangeably, but they are not the same. Just as a room full of children sets up the perfect conditions under which a virus can spread, the social web is an environment through which your… Continue reading
Just as relationships take time to build, how you manage and end them is equally important. In traditional media, using a third party to build and manage your online ad programs is common. So to is running a campaign for a limited time period and then abruptly ending it.
On the… Continue reading
Wouldn’t it be great if someone gave you a ‘how to’ book that guided you step by step through a definitive approach to solving all your marketing challenges? A simple approach that would work every time for every organization in every category – the ‘new marketing black’ for 2012.
But for… Continue reading
Social networkers are people who use online networks to stay in touch with the people that they trust and care about: friends and family. These social connections drive the social networking phenomenon, and marketers must recognize that learning about products and services is secondary… Continue reading
Companies that dabble in social media, with no real way of measuring success, will be left frustrated by their efforts. The much used term ‘joining the conversation’ is something that can be meaningless in terms of the measurement of goals. Focussing your social media… Continue reading
Social media is particularly good at pointing out differences between promise or expectation and the actual experience delivered. On matters of customer satisfaction, the social web can be like a magnifying glass, with each customer success or failure replayed in exacting detail via one or more forms of social media.
When… Continue reading
Optimize the likelihood of people recommending your brand to each other.
Because word of mouth advocacy is of critical importance in driving business success, a good case can be made for arguing that everything coming out of a marketing department… Continue reading
Good causes, social branding, communications and evangelism
Good causes, social branding, communications and evangelism – ten things to remember….
1. Create a cause. A cause seizes the moral high ground and makes people’s lives better.
2
More megaphones don’t equal a better dialogue.
There are thousands of businesses making many millions of bucks a year in profits that still haven’t ever heard of twitter, blogs or facebook. Are they all wrong? Have they missed out or… Continue reading
