In todays business world it’s even more important to use digital media to build relationships with your customers. All the top business minds agree that our online and offline worlds are now merged into one ongoing experience. Customers buy online, return in the store, and… Continue reading
Posts Tagged “consumers”
With the US raising their debt ceiling, are we in a global bail-out bubble that will eventually burst? This doc offers a fresh insight into the greatest economic crisis of our age: the one still awaiting us.
The financial storm that has rocked the world began brewing in the US when congress pushed the… Continue reading
Earning money with affiliate marketing isn’t hard – I do it and so does Chris Brogan. However, you must understand how to generate traffic and gain trust. And that’s what this 74-page… Continue reading
It might sound a little crazy, but you can get some of the best information about how to run a business by thinking like a consumer. When you become a business owner, you have… Continue reading
Most of the time if you run an established business then you’ll more than likely know how many customers you have, but do you know if they are happy?
It’s a well known… Continue reading
When people start asking themselves “Is someone telling me this because they believe it, or is someone telling me this because they are a paid agent of somebody else?; there’s a fine line that needs to be watched closely.
Marketers who make… Continue reading
There is a great deal of talk from all sorts of people in the connected marketing arena, offering all kinds of services destined to insert your brand into the word of mouth exchange that happen a zillion times a day. Does your brand need… Continue reading
Just as relationships take time to build, how you manage and end them is equally important. In traditional media, using a third party to build and manage your online ad programs is common. So to is running a campaign for a limited time period and then abruptly ending it.
On the… Continue reading
Good causes, social branding, communications and evangelism – ten things to remember….
1. Create a cause. A cause seizes the moral high ground and makes people’s lives better.
There are thousands of businesses making many millions of bucks a year in profits that still haven’t ever heard of twitter, blogs or facebook. Are they all wrong? Have they missed out or… Continue reading
Ask 100 people who should know: “what is a brand?” You will get 100 different answers such as: “A logo?”, “the name of the business?”, “a slogan?”, “A graphic design or color scheme?”, “The logo brochure, business cards and letter head?”
They are all right, but they get no credit for their… Continue reading
Many people think that marketing and advertising are one in the same but they are not. Although they are similar, advertising is merely part of the bigger picture which is Marketing. Advertising involves marketing but basically is a promotion of the product. Marketing encompasses the entire process from research, to designing and finalizing… Continue reading