Posts Tagged “communication” — Page 2

Guess what? More megaphones don’t equal a better dialogue

Muchmor • 15th Dec 2011 • Blog • Advertising, channel strategy, communication, consumers, Social media, strategy

More megaphones don’t equal a better dialogue.

There are thousands of businesses making many millions of bucks a year in profits that still haven’t ever heard of twitter, blogs or facebook. Are they all wrong? Have they missed out or… Continue reading

Establish your share of voice

Muchmor • 14th Dec 2011 • Blog • channel strategy, communication, Niche marketing, Social media, strategy

There are millions of conversations online every day. When you tap into the ones about your industry, what share of voice do you have?

Share of Voice is defined as the percentage of the mentions that are about your brand/company/organization in the particular niche or market you’re active in.… Continue reading

The top 10 online advertising acronyms you should know

Muchmor • 28th Nov 2011 • Blog • Advertising, communication, interactive media, strategy

Acronym means….

How many online advertising acronyms do you know? Online advertising is growing faster than any other marketing channel, and as such it affects most industries and segments. This means that you should be familiar with its ins and outs, even… Continue reading

Do you demand far too many shortcuts?

Muchmor • 25th Nov 2011 • Blog • Advertising, communication, connections, results, ROI, Social media, strategy

Results from business are rarely achieved easily.

Results from business are rarely achieved easily. And as much as we’d like to use case studies as a template for what *we* should do, the truth is that someone else’s approach is… Continue reading

Ask 100 people what is a “brand” and you’ll more than likely get 100 different answers

Muchmor • 12th Nov 2011 • Blog • Branding, communication, consumers, interactive media, Niche marketing, strategy

Ask 100 people who should know: “what is a brand?” You will get 100 different answers such as: “A logo?”,   “the name of the business?”,  “a slogan?”,  “A graphic design or color scheme?”, “The logo brochure, business cards and letter head?”

They are all right, but they get no credit for their… Continue reading

Many people think that marketing and advertising are one in the same but they are not

Muchmor • 26th Oct 2011 • Blog • Advertising, communication, consumers, interactive media, Niche marketing, Social media, strategy

Many people think that marketing and advertising are one in the same but they are not. Although they are similar, advertising is merely part of the bigger picture which is Marketing. Advertising involves marketing but basically is a promotion of the product. Marketing encompasses the entire process from research, to designing and finalizing… Continue reading

Find and exploit your niche

Muchmor • 10th Oct 2011 • Blog • communication, Niche marketing, strategy

Find and exploit your niche

If you make it your goal to understand social media in the context of your current business, to experiment a little, to harness its conversational power , to make it work for you, your chances… Continue reading

There are many ways to utilize social media to boost your brand

Muchmor • 1st Oct 2011 • Blog • communication, Social media, social network, strategy

In the past few weeks I’ve experienced a decent amount of spam from both social media and offline channels ranging from people marketing their books, selling “make money online” information, to promoting their personal brand. It’s indicative of the fact that individuals and businesses are viewing the space seriously as it takes on… Continue reading