create – engage – share
hierarchy of buying
Most of the time if you run an established business then you’ll more than likely know how many customers you have, but do you know if they are happy?
It’s a well known… Continue reading
There is a great deal of talk from all sorts of people in the connected marketing arena, offering all kinds of services destined to insert your brand into the word of mouth exchange that happen a zillion times a day. Does your brand need… Continue reading
The most overlooked piece of the content puzzle by brands and organizations is often the content seeding strategy. Why invest time and money into creating a brilliant piece of content, and then not tell anyone about it or give it every chance to be shared… Continue reading
Wouldn’t it be great if someone gave you a ‘how to’ book that guided you step by step through a definitive approach to solving all your marketing challenges? A simple approach that would work every time for every organization in every category – the ‘new marketing black’ for 2012.
But for… Continue reading
Optimize the likelihood of people recommending your brand to each other.
Because word of mouth advocacy is of critical importance in driving business success, a good case can be made for arguing that everything coming out of a marketing department… Continue reading
