Archive for the “Social Media” category — Page 2

You don’t miss what you can’t measure

• 26th Dec 2011 • Social Media, Who Knew • , ,

Companies that dabble in social media, with no real way of measuring success, will be left frustrated by their efforts. The much used More »

Touchpoints and the social web

hotbuttonissues

• 20th Dec 2011 • Social Media • , , , ,

Social media is particularly good at pointing out differences between promise or expectation and the actual experience delivered. On matters of customer satisfaction, More »

How to drive brand advocacy

• 18th Dec 2011 • Marketing, Social Media • , , , ,

Because word of mouth advocacy is of critical importance in driving business success, a good case can be made for arguing that everything More »