In todays business world it’s even more important to use digital media to build relationships with your customers. All the top business minds agree that our online and offline worlds are now merged into one ongoing experience. Customers buy online, return in the store, and… Continue reading
Archive for the “Blog” category
With the US raising their debt ceiling, are we in a global bail-out bubble that will eventually burst? This doc offers a fresh insight into the greatest economic crisis of our age: the one still awaiting us.
The financial storm that has rocked the world began brewing in the US when congress pushed the… Continue reading
Earning money with affiliate marketing isn’t hard – I do it and so does Chris Brogan. However, you must understand how to generate traffic and gain trust. And that’s what this 74-page… Continue reading
It might sound a little crazy, but you can get some of the best information about how to run a business by thinking like a consumer. When you become a business owner, you have… Continue reading
Most of the time if you run an established business then you’ll more than likely know how many customers you have, but do you know if they are happy?
It’s a well known… Continue reading
When people start asking themselves “Is someone telling me this because they believe it, or is someone telling me this because they are a paid agent of somebody else?; there’s a fine line that needs to be watched closely.
Marketers who make… Continue reading
For the past 100 years companies have had the luxury of deciding what they will produce and sell, what their brand message will be and how they will deliver it to their audience. The Internet changed that.
We’re in the age of social media marketing. Strategy in this new business environment is… Continue reading
In business they say that there are two types of people – the “big picture people” and the “details people.” The big picture people tend to be creative, strategic, and visionary, but they can also be messy, disorganized, and forgetful. On the other hand, the details people are conscientious and exacting but can… Continue reading
There is a great deal of talk from all sorts of people in the connected marketing arena, offering all kinds of services destined to insert your brand into the word of mouth exchange that happen a zillion times a day. Does your brand need… Continue reading
The most overlooked piece of the content puzzle by brands and organizations is often the content seeding strategy. Why invest time and money into creating a brilliant piece of content, and then not tell anyone about it or give it every chance to be shared… Continue reading
The smart observer should be on red alert whenever hearing the words “strategy” or “strategic”. If not completely meaningless, “strategy” is typically used to dignify a business policy, and roughly translated means “what we intend to do” or, even worse “the carefully crafted phrases our PR experts have cobbled together to sound impressive… Continue reading
Here’s a quick word on viral marketing as it relates to social media. The two terms are often used interchangeably, but they are not the same. Just as a room full of children sets up the perfect conditions under which a virus can spread, the social web is an environment through which your… Continue reading