People often ask me what is content seeding?
The most overlooked piece of the content puzzle by brands and organizations is often the content seeding strategy. Why invest time and money into creating a brilliant piece of content, and then not tell anyone about it or give it every chance to be shared and passed around to other people in your niche or business channel?
People often ask me ‘What is content seeding?’ – put simply, the objective of seeding is to distribute content online by placing it within websites, blogs, Facebook pages, across social media channels, message boards and communities frequented by the heaviest online users. Content seeding is also about searching out and approaching influential web, content and blog editors who will find the content interesting and engaging, so much so that they will want to share it with their visitors.
Seeding content tells opinion formers that it’s cool, relevant, your brand is switched on to the days or your niche channel developments, news worth reading or is a new and important exclusive post. This provides these important channel influencers the opportunity to share it with others within their own networks further enhancing their social media relevance and influence. By ensuring your content is quickly seen by channel influencers greatly increases the chance that your content will quickly reach your target audience – and ultimately passed on and virally spread across the web.
Content seeding is extremely cost effective and better targeted than just posting your content to a corporate twitter or Facebook account. Experience and studies show that content is passed around more effectively and quicker if it’s discover via the channels independently frequented by a perceived target audience.